"My husband and I wanted to hire a pianist for our holiday party where ninety guests were invited. We were referred to Live Music Consulting (LMC) by our dentist (personal friend) who knows the owner, Dan Wions. I immediately contacted Dan via e-mail and cell phone but, unfortunately, he was on tour out of the country. Within a day the correspondence began.

He was able to find out what our needs were (both musical and budgetary) and he contacted a very qualified woman through the LMC network and connected us. Dan was such a pleasure to work with, returning e-mails promptly and always answering any questions promptly and politely. Making me feel comfortable that I would definitely have a qualified pianist for our party was such a relief and one less worry for such a large gathering. We highly recommend using LMC and will definitely do business as well as refer in the future.

P.S. Even after our pianist left our guests actually came up to us asking where the live music had gone!"

Mandy Holanda
(New Jersey)

How Does Live Music Consulting Work?

Role Definitions

LMC – The Live Music Consulting performance referral network.

Patron – Anyone interested in hiring live Musicians.

Consultants – Once Patrons contact LMC, Consultants are their first and last points of contact. They are responsible for making sure Patrons are comfortable and well informed at all times. After Finding out a Patron’s preferences and constraints, Consultants communicate those needs to a Referring Musician (RM), who will be the Patron’s guide and contact for his or her event. After the event, the Consultant will contact the Patron again for feedback.

Referring Musicians (RMs) – Referring Musicians search for any other necessary Performing Musicians (PMs) for the Patron’s event. RMs are the actual matchmakers of the network. When acting additionally as a Performing Musician (PM), an RM is also responsible for negotiating the necessary contracts with the Patron, discussing payment options, and keeping the Patron well informed throughout the rest of the process.

Performing Musicians (PMs) – Performing Musicians (PMs) should display proper etiquette, perform in a manner that is musically appropriate, and be accommodating and flexible, within the boundaries of their contract. For cases in which the RM will not be acting additionally as a PM, a head PM will negotiate the necessary contracts and payment options with the Patron.

Referrer – Any PM, RM, Consultant, or non-musician, who is approved by LMC to independently market the network through the distribution of business cards (and other approved methods of marketing/advertising) in exchange for commission. A Referrer’s job is simply to give a potential Patron incentive to come to the website and fill out a contact form for more information.

* Multiple roles may be fulfilled by one person. For instance, a Consultant may provide marketing materials to a potential Patron. That Patron may contact LMC and the lead may be redistributed to that Consultant. Said Consultant then may choose to provide the performing services himself/herself. This would qualify them as a Consultant, RM, PM, and Referrer.

Referral Factor

One of the most empowering ways to make money in our network, in addition to the actual service of performing, is through the Referral Factor. When musicians, or anyone working as a marketing consultant for LMC, hand out LMC business cards, they receive a 5% commission on any work generated for the company. That is a minimum of $10 per card, assuming the lowest paid solo musician at $200 for one hour of work. Additionally, any musicians busy enough to be selective about their work to the extent that they only self contract, can still make 10% of the total payment just by referring gigs for which they are unavailable to another qualified musician, when called upon to do so.*

*This musician must be approved by LMC

Potential Earnings Scenario

“A-list” freelancers in and around most major cities may turn down anywhere from 10-50 reasonably well-paying gigs per year. With leads for gigs from LMC, that number could double. For now, let’s assume a total of 50 gigs turned down per year, including LMC leads. When you factor in holiday and wedding seasons, the average non-orchestral, one or two service gig could generate $300 (including solo, chamber, and jazz combo gigs). Based on these numbers, you would have earned $1,500 just for referring work you could not do, due to scheduling or health issues.

If you are in a position to pick up an extra 10 playing gigs per year that you did not have to market for, add another $3,000 to your income. Let’s now say, in addition, you’re able to refer patrons to our business and let someone else find musicians. This could result in several hundred dollars more. And we have not yet accounted for promotions and bonuses. This is just a small sampling of conservative numbers that you could add to your income by participating in the LMC network. Actual earnings could be considerably higher.

Back to Musician's Resources >>

"The most perfect expression of human behavior is a string quartet."
- Jeffrey Tate